16 Apr Reuters Article Highlights QVerity’s Behavioral Analysis of Executive Commentary for Investors
An April 16 article by Reuters focused on QVerity’s behavioral analysis of the public commentary of corporate executives to inform investment decisions. Here’s an excerpt:
This type of analysis is the latest unorthodox research method used by short-sellers and independent research firms to boost the impact of reports they issue that challenge companies’ accounting methods. QVerity, the company hired by Muddy Waters, says it analyses the way people communicate to assess if they are being deceptive. It looked at how Noble’s management responded to questions and interacted with analysts on its conference call. “The value that clients, particularly investors, are finding is that through behavioral analysis one can identify potential problems that might not be readily identified through other means,” QVerity’s CEO Phil Houston, who had a 25-year stint at the CIA, told Reuters.
To read the full article, click here.